They don’t want to be told ‘You must do this.’ ”ĭr. “Consumers are smart enough to deduce that if it doesn’t have the checkmark, by implication it’s not a ‘better for you’ product. “The checkmark means the food item is a ‘better for you’ product, as opposed to having an x on it saying ‘Don’t eat this,’ ” Dr. That research showed that, while shoppers wanted more information, they did not want to hear negative messages or feel their choices were being dictated to them. ![]() ![]() She said the program was also influenced by research into consumer behavior. ![]() Foods with the Smart Choices checkmark include sugar-laden cereals like Froot Loops, mayonnaise and Fudgsicle bars.
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